After almost 30 years of productive relationship with our clients, we have built an extensive portfolio of high-quality integrated software solutions especially designed for the Investment Management Sector. We felt our broaden experience should be reflected through a new corporate identity.
By launching a new corporal identity, EFFECT enters a period of expansion, combining growth with expertise and maturity.
Our new brand design has been applied to many fields: starting by our logo, we used the capital letter E, the first letter of our brand name, diagonally cut across by a slash, conveying EFFECT’s energy, dynamism and “Cutting-edginess” as a leading technology company. Supported by a discrete yet assertive new tagline, “fintech decoded” the clearer and longer fonts of the brand’s name create a self-assured image that becomes easily identifiable.
To establish an online image that will represent our expanding capabilities we have redesigned our corporate website. Apart from its modern looks and optimized navigation, our refreshed webpage offers smooth access to all useful information about our solutions and services. Among other insights, by visiting www.effect .gr online users can get a clear picture of FIN/S, EFFECT’s advanced software solution for financial institutions, designed to enable customers focus on the areas where they can create value and higher returns.
Overall, our new brand identity reasserts our firm commitment to innovation and growth, matched with our closer and higher engagement with our customers. This is how at EFFECT we pursue our aim to deliver an outstanding impact on our clients’ business.
